Reclaim Your Time. Attract More Clients. Grow With Confidence.

James Fortune MBA CMgr FCMI - Founder

Hi, I’m James — Founder of VidaEdge Agency.

With over 15 years’ experience in health, fitness, and leadership, I bring a unique blend of expertise to help health and wellness businesses grow with confidence.

My background includes senior NHS leadership, where I managed community and inpatient services across mental health and eating disorders. This taught me not only how to lead teams and services, but also how to navigate policy, reduce risk, and stay compliant – skills I now bring to every business I support.

I’m a Chartered Manager, qualified coach and mentor, and hold an MBA in Business Administration (University of Exeter), with a focus on leadership and marketing. I’ve also spent over a decade in the fitness industry as a personal trainer and group exercise instructor, so I understand first-hand the challenges of running a health & wellness business.

At VidaEdge, I’ve helped clinics, gyms, and wellness professionals transform their marketing, attract consistent clients, and grow sustainable businesses. Unlike many memberships that stop at templates, I combine digital marketing expertise, proven growth strategies, and compliance know-how to give you complete support – whether through one-to-one coaching, agency services, or the Trust & Growth Hub.

I created the Hub because I know that small and start-up businesses often struggle to budget for full digital marketing services. This way, you get the tools, strategies, and coaching support you need to grow – without the stress or the £2,000/month price tag of a marketing manager and business coach.

Your cost-effective way to market and grow your health & wellness business with confidence.

Created specifically for wellness coaches, aestheticians, nutritionists, fitness trainers, and holistic practitioners, the Trust & Growth Hub gives you everything you need to simplify digital marketing – without the overwhelm or high cost of a marketing manager or business coach.

Inside, you’ll find:

  • Done-for-you templates & strategies – from social media to email campaigns to ads – ready to customise in Canva and use in minutes.

  • Proven growth frameworks that show you not just what to post, but how to attract and convert clients.

  • A supportive community & coaching environment where you’ll get accountability, expert guidance, and motivation to keep moving forward.

This isn’t just another template library. It’s your all-in-one marketing manager and business coach — built exclusively for health & wellness professionals.

Join the Trust & Growth Hub today and start saving hours every week while building a brand that clients trust.

Got questions?

Let's connect and chat over a virtual coffee (or tea!)