ABOUT US

Our Mission

At VidaEdge, we empower health and wellness business owners to reclaim their time through compliant, results-driven digital marketing strategies and business coaching. Our mission is to help them grow their impact, build trust, and focus on what they do best—changing lives.

Meet Our Founder

Health and wellness has always been my passion. While advancing my career in health and social care (including managing community and acute mental health services within the NHS (National Health Service), I also taught fitness and became a Personal Trainer.

Balancing these two roles gave me a unique perspective on the challenges health and wellness professionals face. On one hand, I was navigating the complexities of leadership, compliance, and strategic planning within the NHS. On the other, I was helping clients transform their lives through fitness, understanding the demands of connecting with people, earning their trust, and making a real impact. Along the way, I also learned digital marketing the hard way, applying what I learned firsthand in these industries and as part of my MBA.

With over a decade of experience in both healthcare leadership and fitness, along with a distinction-awarded MBA, Chartered Manager (Fellow) credentials, and digital marketing expertise, I founded VidaEdge to help business owners reclaim their time, grow their impact, and thrive in a complex industry. I share your passion to change lives through health & wellness, I’ve been where you are, and I know how to help you succeed.

James Fortune

What We Are All About

Understanding Your Journey
At VidaEdge, we know what it’s like to feel stretched thin. You’re passionate about making a difference in health and wellness, but the demands of marketing, compliance, and daily operations can leave you overwhelmed. We’re here because we understand the struggle—and we believe it doesn’t have to be this way.

Your Trusted Partner in Growth
We specialise in crafting compliant, results-driven marketing strategies tailored specifically for health and wellness businesses. Our expertise ensures you’re not just meeting industry standards but setting yourself apart as the trusted choice for your clients. When you work with us, you gain a partner who understands your world and is dedicated to your success.

Sharing Your Vision
We believe your time is precious and should be spent changing lives—not getting bogged down by tasks you weren’t meant to handle alone. That’s why everything we do is designed to give you back your time, allowing you to focus on what truly matters: your clients, your mission, and your impact.

Driving Results That Matter
For us, it’s not just about the numbers—it’s about helping you grow your business in a way that feels aligned with your purpose. By building trust with your audience and creating meaningful connections, we help you achieve results that last.

Because you deserve a partner who gets it—and helps you thrive.

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What People Are Saying What People Are Saying What People Are Saying

Why Choose Us?

At VidaEdge, we specialise in the health and wellness industry and offer a personalised, hands-on approach every step of the way. You’re not just another client to us—we’re deeply invested in your success. With our tailored digital marketing strategies, we help you attract, engage, and convert your ideal audience, all while ensuring your business stays fully compliant with the latest regulations. 

Whether you choose fully managed services or prefer to take control with our expert support, we’re here to guide you at every stage. Our skilled team—covering everything from content creation to social media campaigns—ensures your needs are in expert hands. Partner with us to maximise your Return On Investment, stand out from the competition, and grow your impact—stress-free. Let’s make your business the choice people trust and change more lives.

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